We take the time to analyse your brand from every angle, in order to better understand your customers from the outset.
Following the integration of Cleverwood within Altavia ACT* in early 2015, Altavia ACT*’s Digital Strategy and Intelligence department offers a range of consultancy services to assist large & medium sized organisations in formulating and implementing omni-channel marketing strategies.
Deeply rooted in Cleverwood’s digital DNA but benefiting from Altavia ACT*’s decades-long communications experience, our “tried and tested” structured approach covers the full strategy life-cycle from situation analysis through to performance monitoring. Our approach is at its core data-driven and founded on the principles of customer-centricity.
More than 80 consultants have worked in our consulting team, with a broad range of industry experience across the telco, retail, financial and public sectors. This broad base of experience enables us to efficiently deliver tailor-made services to fill the gaps in our customer’s capabilities enabling them to achieve the desired business outcomes.
Examples of projects we’ve delivered
- Digital marketing strategy definition
- Omni-channel marketing roadmap preparation
- e-business strategy business case analyse & development
- Vendor/solution analysis & selection support
- E-reputation monitoring implementation
- Social business transformation
- Editorial & content strategy
- Digital product management
- HR & Internal communication digitalisation
- Performance monitoring & reporting process implementation